Ashif is a serial social entrepreneur and investor who has built and sold several enterprises and is heavily engaged in the community. Ashif was awarded the 2002 Ernst & Young Prairies Entrepreneur of the Year award and in 2005 was named as one of Canada’s Top 40 under 40 and in 2007 named BDC’s Entrepreneur of the Year (Alberta) and has received Canada’s 50 Best Managed companies award three years in a row. Ashif received NAIT‘s Alumni of Distinction Award and was also recognized as one of the Top 50 Graduates in 50 years. In 2014 (in 2017 promoted to Hon. Colonel), Ashif was named an Honorary Lt. Col for the 20th Field Artillery Regiment (Canadian Army) in addition to receiving the Queen’s Golden and Diamond Jubilee medals as well as the Alberta Centennial Medal. In 2017, Ashif received an Honorary Degree (Bachelor of Business Administration) from the Northern Alberta Institute of Technology (NAIT). Ashif has serves/served on several boards, including Edmonton Police Foundation (Chair), Sarah McLachlan School of Music, Young Presidents Organization Alberta (Chair), Stollery Children’s Hospital Foundation, Edmonton Oilers Community Foundation, Kids Kottage, Alberta’s Promise, Economic Development Edmonton, Northern Alberta Institute of Technology, Corent Technology, University Hospital Foundation, Citadel, Edmonton Opera and others. Ashif has also been a Prairies and National judge for the EY Entrepreneur of the Year program.