Reach focuses on currency and payment product requirements for online retail, digital goods, and service businesses to provide the same depth of understanding and process utilized by large, corporate brands. Reach's ‘in-country’ business includes optimization of alternative payments and processing of card payments through the local banks – in-country payments increase approval rates and decrease fees. Additionally, its alternative payments include all payments outside of the standard credit card networks and takes advantage of local acquirers, payment methods, and currencies. This enables Reach to deliver a local experience via its proprietary connections to in-country payments and transactions currency controls for retailers. This also allows any sized retailer to immediately compete with the top retailers in the world and remain relevant, attracting consumers instead of repelling them.